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L sexy lingerie China Brands views record Victoria's Secret sales fall, shares slide

How sexy lingerie China to Pack for a Romantic Getaway

L sexy lingerie China Brands views record Victoria's Secret sales fall, shares slide

Shares sexy lingerie China of L Brands Inc tumbled to a three-year low on Thursday, a day after the retailer said it expected slow demand for Victoria's Secret underwear to pressure its biggest brand's steepest ever month-to-month decline in comparable sales.

Victoria's Key, the long-time lingerie market leader, buy lingerie from China continues to be struggling to boost sales amid changing styles such as the emergence of bralettes, which are cheaper and easier to size and buy online than regular bras.

L Brands, which recently buy lingerie from China exited some product categories, including Victoria's Secret's swim and clothing business, said on Wednesday it expected February similar sales at its biggest brand to fall season by about 20 percent. Comparable sales fell 10 percent in January.

Victoria's Key last reported a double-digit decline in vxvxc510 comparable sales during the 2007-09 financial crisis, but even after that, the decrease did not surpass 15 percent.

L Brands, whose shares slumped as much as 17. 5 percent on Thursday, attributed about 50 % of their overall net sales recently to Victoria's Secret.

There isn't a question that bralettes own changed the intimates retailing experience, extracting barriers to entry that Victoria's Mystery has saved and allowing for other brands to get started chipping apart at show, Instinet expert Simeon Amtszeichen told Reuters news agency.

"On top rated of that, despite the fact that Victoria's Mystery is retailing bralettes -- they're retailing a nice sum of sections - all their problem is bralettes are cheaper, " Amtszeichen added.

American Eagle Outfitters Inc's pragmatic and less costly Aerie was one of the first bustiers brands to hop on the bralette bandwagon.

Aerie, one of several brands that is taking millennial focus from Victoria's Secret, in addition has gained traction force through marketing plans targeted at the every-woman, with ads boasting models of all sizes and shapes who quite often aren't air-brushed.

This clashes starkly with high-fashion, picture-perfect Victoria's Mystery "Angels".

"Victoria's Secret is a little falsify and clear plastic... I think they may have an image trouble and if anyone looks at the competition out there therefore you look at the messages, what when calculated resonates right now is certainly not the Victoria's Secret message, inches said Gabriella Santaniello, expert and president at A-Line Partners.

"They are mailing mixed texts to the buyer and that provides a lack of credibility and I think the consumer knows that and obviously they're speaking with all their wallets. inches

Victoria's Mystery, which has been offered by a thread of super star models just like Gisele Bundchen and Adriana Lima, merely the only unable high-end bustiers chain. Struggling upmarket bustiers chain Inflamer has also been struck by the high end spending slow down.


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Ah, that first getaway sexy lingerie China with the new beau.... After a summer of getting to know each other over casual dinners and laissez-faire promenades, the Big Test has arrived: You are off for your first weekend of unity and togetherness and coupled-up bliss, where no secrets or personal pet peeves will be left uncovered. Which means that along with the general anxiety of whether or not you will still be dating once this is over comes a certain sartorially influenced stress level. After all, you want him to think that all those effortless outfits of yours practically materialize out of thin air rather than being the product of an overstuffed weekender that doubles as a back hazard. Recently confronted with this challenge over a weekend trip to Île de Ré, an island off the west coast of France, I learned some valuable lessons that show that a bit of preparation goes a very long way. And so, without further ado, buy lingerie from China the five rules of packing for your first vacation together: Do your homework. Where are you heading? buy lingerie from China What is weather and the general vibe? God gave us Instagram geolocations for a reason, so use them to your advantage and scope out the scene. For sand-and-surf-driven destinations like Biarritz, go for simple bikinis and Levi's cutoffs, adding in a pair of Totême rope sandals that can easily be paired with a cotton Reformation sundress for a casual dinner by the beach. If heading somewhere more glamorous like the Amalfi Coast, stock up on sheer cover-ups and lightweight silk dresses that can be played up with jewelry and metallic Marni sandals by night. Lighten your load and leave the heels at home—the more relaxed you feel, the more it will reflect in your attitude—not to mention that you will be able to explore the territory by foot and enjoy those romantic post-dinner walks!

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